Its findings indicate that most US and UK holiday shoppers – 69% and 56%, respectively – will be heavily using price comparison sites to find the best deal this year. When it comes to online shopping, 53% of respondents who currently only shop online said they will do more shopping online this holiday season. For those that currently only shop in person, 14% said they will do more online shopping this year. This shows a clear demand for online shopping following a strong 2020 in which the majority of consumers moved online for their holiday shopping. “It’s no surprise that the majority of consumers prioritize securing the best price when holiday shopping,” said Or Lechner, CEO at Bright Data.