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Reddit is shutting down Dubsmash and integrating video tools into its own app – TechCrunch

The company acquired Dubsmash in December 2020 and had said it would integrate its video creation tools into Reddit. Now, nearly a year later, Reddit says the Dubsmash team has been accelerating the app’s video offerings and that parts of Reddit will feel familiar to Dubsmash users. When presented with a video, users can upvote or downvote, comment, gift an award or share it. Reddit says video content is soaring on Reddit, as it has seen nearly 70% growth in overall hours watched. However, apps like TikTok and Snapchat go beyond simple video creation, as they also leverage sounds and music on their platforms.

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