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Bitso is the first crypto company in LatAm to announce a sports sponsorship

This sponsorship trend that Bitso is hopping on is a strategy from the crypto industry to leverage on its presence in the sports world. The Mexican exchange, valued at $2.2 billion, already leads crypto operations in Mexico, Argentina, Brazil, and El Salvador’s crypto wallet. The Club Tigres’ sponsorship is clearly a part of its growth plan. The company said in the press conference that with this new sponsorship, it will begin exploring new opportunities to accept crypto payments in the Club Tigres store. With all this movement, the Mexican crypto unicorn is accelerating its growth and pushing forth the crypto expansion in LatAm simultaneously with the rest of the world.

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