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How Avishai Abrahami Built Wix into a World-Class SaaS Platform

When Avishai Abrahami and co-founders Nadav Abrahami and Giora Kaplan were trying to create a website for their startup, they quickly realized it was overly complicated and expensive. So in 2006, they founded Wix (Nasdaq: WIX), a software company that provides users with cloud-based web development services. But in order to create a successful company, you need to first identify a problem, Abrahami said. When Abrahami started Wix, he had no doubt on the direction of the company. Abrahami said it was getting the first 1,000 customers.

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