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Supermarkets Have Not Evolved in More Than 40 Years: Alejandro Sisniega, Co-founder of Jüsto

In fact, it was this latest opening that led us to talk to Alejandro Sisniega, Chief of New Business and Co-Founder of Jüsto. We have to consider that the self-service industry had not evolved in more than 40 or 50 years. A.S.: Not just because it is the second-largest city in the country, but also because it is a very different market to the Mexico City consumers. We started our expansion with cities closer to Mexico City because they have a similar user behavior. A.S.: In a city like Monterrey, we estimate that we will generate around 3,000 jobs, both directly and indirectly.

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