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Barcelona-based bags €2.67 million to bring live shopping trend to Europe

Live shopping became a hit in China during the lockdown in 2020, and it is a new trend with massive growth potential. It’s predicted that live shopping will move €22 billion in 2023. TikTok and Instagram are perhaps leading the way with live shopping in Europe and the US, and it highlights the benefit of using video for commercial brands. The audience and the live shopping host interact through chat, likes, surveys, games and even by inviting someone from the audience to participate in the show. Having someone on the screen personally sell an object makes the shopping experience more tailored, and leaves consumers more likely to buy.

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